July 19, 2022
Digital health and wellness company Bold has announced a strategic partnership with Intuition Robotics, which develops a robot aimed at older adults. The partnership aims to bring balance training and fitness classes to older adults through Intuition’s ElliQ robot platform.
Launched in 2020, Bold’s science-based exercises are designed to meet the needs of older adults, whether they are active athletes or those with mobility limitations, the company said. Its virtual exercise platform also provides clinical balance and joint health programs specifically for an aging population that often lacks condition-appropriate exercise options. Bold is covered by Medicare Advantage health plans, and the company’s Fall Prevention Program has shown a 46% reduction in falls and related hospitalizations, Bold said.
The ElliQ robot is a proactive care companion that serves as a sidekick for healthier, happier aging, accompanying older adults on their journey to age independently while motivating them to live healthier lives, Intuition Robotics said. The robot combines psychology, behavioral sciences and advanced cognitive AI capabilities to help older adults live active and connected lives at home, while also alleviating the effects of loneliness and social isolation. Last month, the company announced it would provide hundreds of devices to the New York State Office for the Aging to support social determinants of health and reduce social isolation.
“ElliQ has impressive capabilities and the potential to create better at-home aging experiences through engaging and clinically meaningful content,” said Amanda Rees, CEO of Bold. “We’re excited to team up with a partner who shares our mission to improve physical fitness and emotional wellness, and we look forward to making Bold’s guided classes accessible via ElliQ devices.”
Intuition Robotics said the number of U.S. adults aged 65 and older will more than double over the next 40 years, reaching 80 million in 2040. It said more than one in three people 65 and older fall each year, with medical costs for falls totalling more than $50 billion in 2015.
“Despite scientifically proven prevention programs, falls and injuries have been an expensive and difficult burden for the U.S. healthcare system for decades,” said Dr. Michael Cantor, chief medical officer at Intuition Robotics. “Providing Bold classes to ElliQ users can keep them healthy and out of the hospital by investing in functional fitness.”
“The benefits of exercising extend past improved physical health and prevention of diseases,” added Rees. “Even a small amount of exercise is shown to have immediate health benefits, such as improved sleep and reduced anxiety. For many older adults who are experiencing isolation or loneliness, ElliQ and Bold strive to provide a sense of connection and companionship so members can age better.”