August 24, 2021
Piestro, a robotic pizzeria developing high-quality artisan pizza, has announced partnering with 800 Degrees Pizza, an international pizza brand by world-renowned chef Anthony Carron. The partnership will offer customers a fully automated culinary experience, equipped with an authentic, custom pizza recipe designed for Piestro’s cooking technology.
When establishing the first 800 Degrees Pizza location in 2012, Carron aimed to pair fresh ingredients with a wood-fired oven to produce artisan pizzas in just 90 seconds. The success of the company continued with national and international expansion into 2020, but as the pandemic hit, the restaurant industry faced new customer service restraints and the challenge of keeping up with demand for delivery-based dining.
Even with the company’s cooking speed, Carron and his team looked to do more to future-proof the brand, and maintain its standards of excellence. The company said Carron reached out to Massimo Noja De Marco to discuss Piestro, the automated pizzeria.
“When Masimo and I first connected about Piestro’s technology, I saw both the immediate and long-term impact automation could have on our business,” said Carron. “Knowing Massimo’s exceptional background and the emphasis he places on quality and consistency in his machines, I knew this was a partnership we needed to make happen. We immediately began the process of developing recipes using the same imported, fresh and flavorful ingredients that made 800 Degrees Pizza so successful, and we were off to the races.”
The companies said the partnership will bring a completely new version of the 800 Degrees Pizza brand to high-traffic, easy-to-access locations through the “800 Degrees by Piestro” machines. The company looks to have a projected order volume of 3,600 units to be produced and sold by Piestro over five years.
“This partnership is a clear indicator of the interest and potential for automation within the pizza industry,” said De Marco, CEO of Piestro. “I’ve known Chef Carron for years, and he exemplifies the spirit of operators dedicated to their craft, committed to delivering customers an unforgettable dining experience. We can’t wait to give customers everywhere access to an international pizza brand with a robotic twist.”
Piestro is also seeking investors in their crowdfunding campaign, currently underway on StartEngine, which ends on Sept. 30.