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Badger, BRdata Team to Offer Better Data for Grocery Retailers


October 4, 2022

Badger Technologies, which develops retail automation systems, has partnered with BRdata Software Solutions to assist grocers in attaining actionable data and aggregated analytics to help improve store profitability, operational efficiencies and shopping experiences. Badger said real-time inventory, pricing and trend data collected through autonomous robots can be ingested by BRdata’s cloud-based retail software to support identifying discrepancies and resolving on-shelf product and pricing problems with increased agility and accuracy.

Through integration of application programming interfaces (APIs), the two companies aim to transform operations and customer shopping experiences. “We are excited to collaborate with BRdata to provide grocers with a comprehensive view into what’s really happening on their store shelves every day,” said William “BJ” Santiago, CEO of Badger Technologies. “Independent grocers, in particular, will benefit from the integration of our robot-collected data and dashboards with BRdata’s enterprise retail software to maximize sales and profits.”

Badger said independent supermarkets are driving one-third of U.S. grocery sales, and are looking to continually adapt to demand for new shopping experiences by investing in automation to streamline operations, reduce cost structures and increase customer engagements. “BRdata understands the need for simple yet powerful solutions that enable independent grocers to deliver greater value to their customers through the collection and use of accurate, real-time data,” said John Abbene, president of BRdata Software Solutions. “Through our collaboration with Badger Technologies, we can ingest the latest pricing and product data into our software to quickly identify and easily resolve product and price discrepancies across order fulfillment, warehouse, inventory, POS and e-commerce systems.”

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At this week’s BRdata World user conference, Woodman’s Markets will highlight the grocery chain’s use of Badger Technologies autonomous robots, as well as the opportunity to combine highly accurate in-store data with BRdata’s enterprise software suite. Woodman’s, an employee-owned retail chain with 19 stores throughout Wisconsin and Illinois, is known for an exhaustive product selection, which can span 100,000 items at each location. Woodman’s uses Badger’s robots to reduce the time needed to verify prices at each store from 40 hours monthly to eight hours. In addition, the retailer automates storewide shelf scans for price compliance, enabling staff to cut in half the time required to hang price tags.

In addition, the ability to provide precise product location data enhances the company’s online shopping system through improved pick-list management and expedited order fulfillment. Data gathered by the robots is integrated with BRdata’s software to support other critical store operations, including order fulfillment and warehouse management.

“Our automated shelf scans have not only improved Woodman’s inventory strategies, but we also gain critical trending insights to better forecast and manage third-party suppliers,” said Kristin Popp, executive vice president at Woodman’s Markets. “Combining the data gathered by the Badger robots with the capabilities across the BRdata cloud ecosystem will enhance our mission to provide the widest variety of grocery items at the best prices.”

For more details on Badger Technologies, visit its website here.

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