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Rakuten Super Logistics Picks Zebra for Warehouse Operations


March 24, 2022

Zebra Technologies has announced that e-commerce order-fulfillment operator Rakuten Super Logistics (RSL) has utilized Zebra’s Fetch robots to help increase RSL’s efficiency and productivity.

After evaluating several robotics providers, RSL said they chose Fetch’s autonomous mobile robots (AMRs) as the superior option available in the market. An initial deployment is planned for the second quarter of 2022, with RSL using the robot to manage workflow and augment labor throughout its facility. THe company also expects to roll out the solution across other warehouse facilities throughout 2022 and 2023.

“When we reached a critical point in our operations, we needed to seek further productivity gains and help address labor shortages,” said Michael Manzione, CEO of Rakuten Super Logistics. “After an extensive review process, we knew that Zebra Technologies was the optimal solution. We look forward to being an early adopter of the Fetch fulfillment solution which is a proven leader in the industry. Zebra’s complete support from survey to deployment – along with daily engagement – gave us the confidence the company will ensure the solution’s success.”

RSL said it will use the FlexShelf line of AMRs to improve its picking efficiency and eliminate unnecessary steps in its process to maximize the productivity of its frontline workers. FlexShelf AMRs will be integrated into RSL’s warehouse management system to optimize workflows as well.

“FlexShelf can reduce the amount of time pickers spend walking by up to 60%,” said James Lawton, vice president and general manager of robotics automation at Zebra. “Our comprehensive fulfillment solution brings together the best of Zebra and Fetch to help companies like RSL modernize their warehouse operations for improved accuracy, productivity and worker safety.”

The FlexShelf line provides flexible configurations for bin sizing and spacing, helps reduce worker training time and increase picking accuracy with put-to-light and pick-side lighting, which Zebra said is a critical element during peak seasonal periods when order volumes and seasonal staff are at their highest levels.

For more details on the Fetch FlexShelf line of AMRs, visit the Zebra Technologies website here.

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