Midea Robozone Launches ‘Obode’ Brand for Home Vacuum/Mopping Robots


January 11, 2022

China’s Midea Robozone, which develops smart cleaning technologies for global markets, has launched a new brand, Obode. The new brand will launch its first product, the P8 auto self-cleaning mopping robot vacuum, in the U.S. and U.K. later this spring.

The P8 features mop pads that self-clean with the cleaning agent, time-of-flight LDS navigation, smart automatic water replenishment, and a customizable app. The company said P8 is one of its most advanced artificial intelligence of things (AIoT) products, and is designed to clean midsize and large homes.

“Obode wants to bring the life-enhancing home technologies and bold aesthetics found in ‘cyberpunk’ stories into reality,” said Alice Shaw, head of global marketing at Midea Robozone. “As change accelerates in 2022, from how we work to how we shop and live, the company hopes to create a smarter, easier world where the small tasks don’t take time away from achieving the big goals.”

Obode is also an eco-brand that aims to bring the future to busy, trendy working-age people to give them more freedom and a positive living environment, the company added. The brand aims to take advantage of Midea’s research and development and industrial global supply chain expertise, to increase value for clients by revolutionizing high-performance robot vacuum cleaners to provide more convenience to global customers and enrich their stay-at-home lives.

“Obode’s goal is to create a style of future that we call ‘positive cyberpunk,’ “ Shaw added. “Customers will be able to take it easy thanks to Obode’s tech. It is also a promise that this tech will be easy and won’t add more stress to their lives. Today, we boldly imagine the combination of art and technology as the ultimate goal, so a robot vacuum cleaner, a smart tech work of art, offers more convenience mixed with humanistic values of warmth, comfort, and companionship. We envision P8 as the customer’s ‘roommate’.”

The company is offering customers a chance to sign up on their website to receive a $500 coupon for a $1 deposit, which enables them to get the flagship model for $599 (original price $1,099). A Kickstarter campaign is expected to launch on Wed., Feb. 9, 2022.

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