November 18, 2021
Consumer robot maker iRobot has announced it acquired privately-held Aeris Cleantec AG, a provider of premium air purifiers based in Cham, Zug Switzerland. iRobot said the acquisition supports is vision of building “the most thoughtful robotics and developing intelligent home innovations that make life better.”
Grand View Research estimates the global residential air purifier market will expand from $3.4 billion in 2020 to more than $6.7 billion by 2027. iRobot said it sees exciting opportunities to accelerate adoption of the Aeris aair brand of premium air purifiers by leveraging its extensive marketing capabilities, global network of retail partners and distributors, and installed base of connected customers around the world. Once the integration of the companies is complete, iRobot said it plans to add new features and functionality to Aeris products, integrating them with the iRobot ecosystem of connected home robots. The company added that in the future, iRobot will leverage its Genius Home Intelligence platform to offer consumers more personalized and intuitive ways to clean the air in their homes, maintain their floors and create a healthier environment.
Founded in 2015, Aeris Cleantec designs and sells a range of high-performance air purifiers that use HEPA filtration, intelligence and sophisticated design. The purifiers aim to quietly remove a wide range of pollutants, including allergens, smoke, odors and pet dander. Through a mobile app, Aeris users can activate the purifier, control the fan speed, compare indoor and outdoor air quality, and leverage other intelligent technologies to train the device to operate according to their individual needs.
“Today’s acquisition of Aeris is an important step in iRobot’s strategy to expand our total addressable market and diversify our product portfolio in ways that will provide consumers with new ways to keep their homes cleaner and healthier,” said Colin Angle, chairman and CEO of iRobot. “We are enthusiastic about the growth potential for Aeris’ products, especially as the pandemic has raised greater consumer awareness of the value of maintaining a cleaner, healthier home. We are also excited about the potential to leverage our Genius Home Intelligence platform and existing ecosystem of home robots to bring the iRobot experience to air purification.”
The two founders of Aeris, Pierre Bi, CEO, and Constantin Overlack, COO, will join iRobot and lead air purification product operations, including engineering, product management, and design. Aeris currently employs over 30 people, all of whom are expected to join iRobot. Financial terms of the transaction were not disclosed.
“With air quality negatively impacting people’s lives worldwide, and the recent COVID-19 pandemic forcing them to pay more attention to the air they breathe at home, consumers are increasingly looking for new ways to stay healthier indoors,” said Bi. “Regardless of where you live, breathing air that is free from allergens, pollen, smoke, pet dander, and other pollutants is extremely important. We are excited to be joining with iRobot to offer smarter, more effective air purification products to consumers worldwide.”