Universal Robots Announces Bryan Bird as New Regional Sales Director for North America

November 5, 2020

Universal Robots (UR) – North America recently announced the appointment of Bryan Bird as Regional Sales Director for the U.S. and Canada. Based in St. Louis, MO, Bird brings 20+ years of experience in industrial automation to UR, most recently as Vice President of Sales at TerraSource Global and Kollmorgen Corporation.

“Bryan Bird has a proven track record in the industry; spearheading strategic initiatives, successfully building up sales channels and expanding them internationally. We’re excited to have him lead the North American team into the next growth phase,” says Mathias Wiklund, Head of Global Sales at Universal Robots.

Bird, who has a degree in Mechanical Engineering from Purdue University, has also developed markets and accounts at Danaher Motion and GE Fanuc. “Collaborative robots are the future of automation and I’m excited to join such an innovative and rapidly growing company,” says UR’s new regional sales director. “Joining UR and its parent company Teradyne allows me to be a part of an enterprise that highly values its customers, business partners, and especially the associates. While I will be focused on sales and marketing activities in the US and Canadian markets, the global scale of the company will allow me to regularly collaborate with colleagues from around the world.”

Bird is responsible for the North American P&L, including sales, marketing and customer service, and UR offices in Irvine, CA; Dallas, TX; Garden City, NY; and the North American headquarters in Ann Arbor, MI.

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