August 25, 2021
Ava Robotics has announced that connected healthcare leader Hillrom has expanded its sales reach, customer experience, and education processes by utilizing Ava’s telepresence robots at two premier product showrooms in Irvine, Calif., and Batesville, Indiana.
As a provider of healthcare connected care products and services, Hillrom serves a high-profile customer base of large hospital and healthcare system executives. Accommodating schedules for on-site visits in their showrooms, even for small groups of three to five people, proves challenging, Ava said. Even before the pandemic disruption, Hillrom said it was exploring new ways to use technology for product demonstrations, educational workshops, and promotional events.
“There is momentum and excitement around tech like Ava,” said Pete Zawodniak, area vice president of sales at Hillrom. “But if we aren’t comfortable figuring out how to best use and package our technology, we can’t expect our customers to be. With Ava, our team feels confident that we can deliver a better customer experience than our competitors, and that confidence spreads beyond the sales team throughout the company.”
With Ava, Hillrom’s sales teams can livestream product demonstrations globally, and the robots allow remote customers and prospects to experience physical products and understand how they’re used, and view supporting content in various formats in an inclusive, immersive way. While initially they focused on using Ava independently for demos and presentations, the team recognized an opportunity to further the experience by bringing in existing equipment and additional screens to expand perspectives, Ava said. The telepresence system is fully integrated with Webex collaboration technology, but also supports multiple video conferencing platforms, such as Microsoft Teams and Zoom.
This combination allowed Hillrom to extend its sales reach by including unlimited remote attendees or subject matter experts in the buying and decision-making process, as well as increase accessibility for rural/satellite and government facilities that have limited travel budget capabilities.
“Hillrom understands the evolving hybrid work environment and is ahead of the curve in anticipating the changing workplace and related needs, like an enhanced sales and education experience for customers,” said Marco Macedo, co-founder and vice president of products at Ava Robotics. “Ava Telepresence Robots provide a compelling, reliable platform for virtual meetings and demonstrations without limits – showing what can be achieved and how workplace robots enable hybrid work.”
For more details on the company’s telepresence robots, visit the Ava Robotics website here.