Addverb, Davinci Micro Fulfillment Team up to Expand Operations


April 19, 2022

Davinci Micro Fulfillment and Addverb Technologies have announced a strategic partnership that pairs Addverb’s automation technology with Davinci’s specialization in micro-fulfillment solutions. The plan is to launch and expand micro-fulfillment centers across North America, with an estimated 750 to 1,000 centers by 2030 in order to offer brands and retailers expanded operations to reach customers with Same Day, Next Day or 2nd-Day services.

“Micro-fulfillment centers (MFC) and central fulfillment centers (CFC) are transforming the thriving e-commerce industry,” said Mark Messina, CEO of Addverb Technologies USA. “By combining Addverb’s fleet of automated robots with Davinci’s physical location network, we are powering a scalable network for brands and retailers to reach their customers with ultra-fast, precise shipping. Retailers are acutely aware of customer expectations regarding efficient order fulfillment.”

Addverb said its recent expansion into North and South America opens a new service market for its fixed and flexible systems, which include autonomous mobile robots (AMRs), carton shuttles, picking technologies, automated storage and retrieval systems (ASRS), warehouse management and execution software, and industrial Internet of Things (IIoT) solutions. The company said through its own design and manufacturing of hardware and software, Addverb can offer flexible solutions to several industries at a global scale.

“Micro-fulfillment strategy is beyond getting the right hardware,” said Sriram Sridhar, CRO of Americas at Addverb. “It is about having a powerful software platform that can manage decentralized inventory across multiple locations while keeping a tab on effective replenishment and last-mile visibility to drive overall supply chain costs down.”

Through Davinci’s “Micro-fulfillment as a Solution” (MaaS), the company is offering brands and retailers an integrated robotics and automated fulfillment solution. The expanded service is now available to current Davinci customers, using Addverb’s Quadron, Veloce, and Dynamo robots. The first two automated micro-fulfillment centers are located in Erlanger, Kentucky, and Fresno, Calif.

“This partnership is a first-of-its-kind growth plan,” said Corey Apirian, founder and CEO of Davinci. “We’re offering brands the technology to power tomorrow’s retail solutions within one integrated network.”

The two companies also offer a service whereby brands and retailers can leverage the Addverb robots and software in their own facilities, but use Davinci’s micro-fulfillment centers for additional fulfillment tasks, to expand their service footprint and reduce capital expenditures.

“Our model is the most advanced and precise, in logistics,” said Apirian. “We offer brands that want to sell on any channel, including drop ship, marketplaces, and quick commerce, the fastest and most agile solution for any category, using any carrier.”

For more details on the company’s technologies, visit the Addverb Technologies website here, or the Davinci Micro Fulfillment website here.

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