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Domino’s Pizza, Picnic to Trial Pizza Automation Outside of U.S.

PicnicWorksPizzaStation400x275

September 6, 2022

The Picnic Pizza Station is an automated pizza assembly system within the functioning Domino’s store, with the ability to assemble the most popular pizzas by applying sauce, cheese, sliced pepperoni and other ingredients. The company said the demonstration aims to understand how automated pizza assembly can assist Domino’s employees in creating fresh and consistent pizza as efficiently as possible. The new program is part of an initiative between Domino’s and Picnic that started in 2021, and has included research, product testing and multi-national planning.

“Our mission is to deliver customers hot, fresh meals, safely, at an affordable price, and we want to explore how we can empower team members by giving them the best tools and resources to make their jobs more efficient and rewarding,” said Don Meij, Group CEO & managing director of Domino’s Pizza Enterprises. “Over the next decade we intend to more than double the number of stores Domino’s Pizza Enterprises Ltd and our franchisees operate, which means we will need an additional 100,000 team members working across Europe and the Asia-Pacific – the key question will be ‘How do we make their roles as rewarding as possible so they can deliver the best possible service for our customers?’ “

The Picnic Pizza Station is autonomous and completely customizable for each order – after loading the dough, the Picnic station takes care of applying the sauce, cheese, freshly cut meat, and additional toppings. The finished pizzas are then loaded into the store’s ovens for cooking. Each hour, the Picnic station can assemble up to 100 pizzas with one operator. The customer roster for the Picnic Pizza Station spans from independent pizzerias and regional chains to managed foodservice providers Compass and Sodexo Live!, universities including Texas A&M University and The Ohio State University and entertainment venues like SeaWorld.

With the new pizza station installed in the Berlin restaurant, the partnership will now move to a collaboration phase to help both companies assess, define and refine potential food automations for the future.

“As a global leader in pizza with more than 3,400 stores in 10 markets, and the recent announcement it intends to acquire three more markets, Domino’s Pizza Enterprises Ltd has long been a pioneer in restaurant innovation,” said Clayton Wood, CEO of Picnic. “After many months of laying the groundwork for a robust and fruitful partnership, we’re thrilled to continue applying our award-winning food automation experience to help Domino’s further explore the benefits of automation.”

For more details on Picnic Works, visit its website here.


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