Macy’s Installs Robotic Micro-Bakery at Santa Clara Mall
November 29, 2021
Le Bread Xpress, which has created a robotic vending machine for baking a variety of meals and pastries on demand, has announced that Macy’s Westfield Valley Fair in Santa Clara, Calif., has installed a custom-branded Bake Xpress. The machine provides a full menu of fresh-baked meals and pastries that complements the beverage and snack options provided by Macy’s. The new machine features a Macy’s-branded machine wrap and custom menu chosen by the retailer.
“Food is an important part of our customer experience, and Macy’s Westfield Valley Fair is thrilled to expand the customer experience with a robotic micro-bakery,” said Heather Stallion, store manager at the Macy’s Westfield Valley Fair. “As we evolve to meet our customer’s changing needs, we’re confident that Bake Xpress will be a tremendous partner by offering hearty, fresh-baked food in a fun and futuristic new way just in time for holiday shopping.”
The Bake Xpress micro-bakeries are robotic vending solutions that offer a selection of pastries, pizza, and artisan sandwiches that are freshly baked at the time of an order. Each food item is prepared and partially baked at a traditional bakery before being stored in the Bake Xpress refrigeration unit, and then freshly baked in the machine’s smart oven when the customer places the order. Food is delivered hot and fresh within minutes, providing restaurant-quality food in a convenient vending solution, the company said. Bake Xpress said it partnered with Macy’s to create a custom menu that features croissants, chocolate croissants, pepperoni pizza, pasta meals, sausage and ham sandwiches, and calzones.
“We are excited to launch the first public Bake Xpress in the Bay Area at Macy’s Westfield Valley Fair after two years of successful operation at private corporate and university locations,” said Benoit Herve, founder and CEO of Le Bread Xpress. “Bake Xpress is unique in its ability to provide hot, freshly baked gourmet food, which sets it apart from packaged snacks in traditional vending machines. We are pleased to see our vision of applying robotics and technology to food delivery continue to gain popularity, and we are looking forward to this new partnership with Macy’s.”
Le Bread Xpress was founded in 2015 and has installed its micro-bakeries in universities, hotels, retail centers, factories, and office parks. For more details on the company, visit its website here.
